Thank sweet heaven we've got someone to keep these Half Moon Bay hoodlums in line. Were it not for the business acumen, financial wizardry and plain old common sense of Jeff Hite, who knows where we'd be today. And Jeff knows a thing or two about good eatin', too. A galloping gourmet with a titanic epicurian sensibility, Jeff's usually first in line when it comes to that all-important R&D phase at Half Moon Bay - taste testing.

Together with Tom and Robin, Jeff helped launch Half Moon Bay Trading Company after spotting the appeal and marketing potential in the crazy concoctions Nooge was cooking up every time he returned from a Costa Rican surfing safari. "If we could put that stuff in a bottle, we could sell it!" Jeff was heard to proclaim, between bites. And so they did.