Think of it - years and years of lamb with mint sauce, Brussels sprouts, sherry trifle and other staid English fare - it can do strange things to a man. Eventually, instinctively, inevitably, the taste buds will be drawn to the spicier side of life. We think that's why Liverpool-born Robin Shepherd took such a shine to the idea of a company founded on an unwavering commitment to stuff that tastes good. One taste of Caribbean Condiment and he was hooked.

When he's not minding the store at his own successful advertising agency, Robin helps steer the marketing efforts of this beast we call Half Moon Bay. Down here in the tropics, we like him so much we don't even hold that whole "Britannia Rules the Waves" thing against him. (I mean, what the heck was that all about?) And as a special favor to Robin, we're not going to mention the fact that (way back when) he helped work on the original Beatles' Yellow Submarine film. We know he's probably pretty sick of hearing about that one.